Brand History And Company Profile
Higold Group Co., Ltd.（Listed company on the Shenzhen Main Board, stock code 001221）, founded in 2004, is a diversified and innovative enterprise, focusing on home hardware, business including functional hardware, furniture fittings, kitchen and bathroom hardware, cabinet lighting and outdoor furniture. It is committed to creating one-stop high-end hardware solutions for the whole house for global users. As a middle to high-end brand in China's home hardware industry, its brand awareness and sales scale have always been in a leading position in China. On 30th, July 2025, HIGOLD Group successfully listed on the A-share market, marking the milestone of becoming "the first stock of China's functional hardware" and opening a new chapter in the capital market.
Since its establishment, Higold has always adhered to the strategy of integration of production, research and marketing. It is building a digital production base group of 600,000 square meters in total, mainly with the production base of Higold Star Headquarter, Higold Hexagonal Building and Higold Unicorn Production Base, which is the large-scale intelligent manufacturing base of home hardware in Asia nowadays. With more than 30,000 square meters, Higold Star Headquarters stands in China with the architectural posture of a global original landmark, and its avant-garde, technological, dynamic and fashionable design elements attract much attention.
As a national high-tech enterprise, Higold has a strong engineering technology center and research institute. It has long-term strategic cooperation with many top design companies around the world, integrating global high-quality research and innovation resources, so as to provide continuous driving force for "Original Design & Quality".
Up to now, Higold has more than 1100 patents. It is the main drafting unit of the group standard of "Functional Hardware Basket for Home Use" and the drafting unit of the national standard of "Household Kitchen Equipment", Drafting Committee for Group Standard《General Technical Requirements of LED Cabinet Lighting》. Its products have won more than 30 international awards such as the Red Dot Design Award and iF Design Award. In addition, Higold Group was assessed by the Furniture Decoration Industry Branch of China Federation of Industry and Commerce as "Top 10 in Hardware Industry of China's Home Furnishing Manufacturing Industry" and by the China Industry Iconic Brand Committee as "Iconic Brand of China's Home hardware Industry". It was awarded by Guangdong Province Government and Foshan City Government with "Specialized, Precise and Special and New Enterprise of Guangdong Province " , "Foshan Top 100 Manufacturing Enterprise" and other honors. HIGOLD has maintained a CAGR (Compound Annual Growth Rate) exceeding 30% over the past three years, solidifying its position as the flagship company in China's household functional hardware industry.
Higold products are sold to over 110 countries and regions in the world, with the sales network covering the whole world. It has hundreds of domestic urban agents and maintains friendly cooperative relations with well-known domestic and foreign enterprises such as OPPEIN, ZBOM, Quanyou, and Germany's Metro.
Higold is renowned for its excellent quality and innovative design in the industry. It is committed to building a world-renowned home hardware brand. Higold strives to improve the quality of human life.
Design Concept
Higold Group Design Philosophy
【Brand Mission】
Committed to breaking through the limitations of home spaces, unlocking boundless possibilities for storage solutions. We strive to build a world-renowned home hardware brand through meticulous quality and innovative design, dedicated to enhancing the quality of human life.
【Global Design DNA】
Our creative collective unites design elites from Germany, Italy, the U.S., France, Australia, and Asian nations. Multicultural synergy fuels HIGOLD’s original aesthetic innovation.
【Innovative Hard Power】
Accumulated over 1,000 innovative designs and invention patents
Self-established professional engineering technology research center and R&D team
Industry leader in domestic home hardware sector, focusing on high-end intelligent manufacturing
Continuous product upgrades with "unique offerings" to build competitive barriers
【Quality as the Lifeline】
Upholding the manufacturing creed of "Quality as the Lifeblood of Enterprise"
Earning user acclaim through superior durability and uncompromised quality
Forging authentic brand value via enduring excellence accumulation
【Core Strategy】
Driven by innovation, we gain deep insights into users' aspirational lifestyle needs, continuously elevate products through original design to meet the global pursuit of high-quality home living, aiming to build a world-class leader in home hardware while empowering diverse innovations to shine on the global stage.
【Core Value Declaration】
"Originality is the ultimate innovation." We redefine spatial dimensions with breakthrough designs, elevate industry standards through precision craftsmanship, create enduring value in every detail, and empower every home to witness the power of design and technology.
Brand Honors
Award-Winning Achievements of Higold
11-time winner of the "Oscar of Design," the German Red Dot Design Award, showcasing its R&D and innovation prowess.
17-time recipient of international design awards, highlighting China's manufacturing excellence and pioneering design innovation.
Guangzhou Export Product Design Awards (CF Awards): Gold, Silver, and Bronze recognitions.
2017 Asia Pacific Stevie Award winner for outstanding innovation.
Company Values
Since 2004, Higold has embarked on a remarkable 19-year journey, weathering challenges and embracing growth. Evolving from a modest team of a dozen to thousands of employees, these nineteen years stand as testament to the company's meteoric rise and steadfast expansion.
Throughout this journey, Higold has consistently embraced adaptability, continuously upgrading its strategies, business models, channels, products, brands, and talent—all rooted in its foundational culture. Looking ahead, Higold will face greater challenges, seize broader opportunities, and pursue sustained growth, with its culture undoubtedly playing an even more critical role in steering the company forward.
At this new stage of development, Higold has embraced a refreshed vision as a "world-class flagship in home hardware" and a mission "to strive for enhancing the quality of human life," driving a comprehensive cultural evolution.
Moving forward, the revitalized corporate culture will persistently fuel Higold 's vision with vitality, cohesion, creativity, and competitive drive.
Social Responsibility
Since its inception, Higold has adhered to the mission of "striving to improve the quality of life of mankind"and has alwavs carried forward the social mora responsibility
of"serving the nation through industry and benefiting the society"
Higold has been practising public welfare and charity activitiesand has been actively responding to and acting in the areas of education, education, medical care.poverty alleviation and disaster relief.
Higold has integrated its own interests with those of the communityand has taken practical action to demonstrate its social responsibilitydeliver warmth and hope, and create a better future together.
【Higold Charity to Remote Schools】
We know well that the rapid development of Higold is inseparable from the support of all sectors of the society, so we adhere to the social responsibility of an enterprise.
We care for poverty and backwardness. We establish labor union and charitable funds. We help employees in need every year and help the educational undertakings in the poor and backward areas for the society.
Charity to remote schools is one of our public benefit activities. We send happiness with love and guide dreams with voluntary teaching.
【Higold Staff Training】
"Customer focus is the essence of business in any era." Business School invited Yang Yongxin, general manager assistant and marketing director of Outdoor Furniture Business Department, to give a speech on Understanding Your Customers Again from 14:00 to 16:00 on July 31.
This course focuses on three key words: "understanding", "strategy" and "pricing". From the perspective of the customer to the analysis of well-known top brands, the students experienced a brainstorm to re-understand the customer, which struck a strong chord with the students. In the days ahead, elites will continue to hit new highs and reach new peaks of performance.
