Higold strives for high-end hardware solutions for homes, such as furniture fittings, kitchen and bathroom hardware, and outdoor furniture. Since 2004, Higold has focused on production, research, and marketing to become a leader in China's home hardware industry. Higold has partnered with many famous real estate and household brands in China. Higold also has large manufacturing bases in Foshan and sells products to more than 90 countries worldwide. In 2020, Higold cooperated with Donnie Yen, a well-known actor, as Higold brand ambassador. Higold aims to build a world-renowned household hardware brand that improves the quality of human life.