Founded in 2005, Abyat has evolved over two decades into a household-name DIY, home improvement, and building materials hypermarket across the Middle East.
In 2018, Higold Group's outdoor furniture became the first Chinese brand to enter Abyat's procurement system, achieving $1.5 million in inaugural-year sales. As Abyat's leadership increasingly recognized Higold's original design capabilities and product quality, a unanimous resolution was passed in 2022 to fully introduce Higold's storage hardware and kitchen sink categories. This milestone transformed the relationship between Abyat and Higold from transactional suppliers to comprehensive strategic partners. Consequently, procurement volumes surged annually, with hardware and sinks emerging as Abyat's mainstream new products within just two years.
Looking ahead, HIGOLD, as Abyat's global strategic supplier, will continue to fuel Abyat's market expansion and localized cultivation in the Middle East through pioneering innovation, uncompromising quality, and customer-centric service ecosystems.
