Higold Global Launch in Zhangjiakou | Hardware Shines, Home Furnishings Hope! and Flagship Store Opening
[75th City Tour]
On August 11, 2025, the 75th stop of Higold's global new product tour arrived in northern Hebei, entering Zhangjiakou, known as the "Gateway to Beijing." Higold continues its journey of innovation and excellence, forging ahead with exquisite craftsmanship and a refined aesthetic, stirring a wave of quality living in the Beijing-Tianjin-Hebei region.
The journey of aesthetics never stops! To date, Higold's global new product tour has visited 75 cities. Wherever it goes, it breaks conventions with pioneering ideas and reshapes standards with superior quality. It transforms "aesthetic hardware" from a concept into a tangible and tangible living scene, painting a long scroll of life aesthetics with residents around the world.
This morning, the Higold Zhangjiakou flagship store grandly opened, ushering in a new chapter. Wang Baochun, General Manager of Higold Group's Functional Hardware Division, along with senior leaders from various divisions, attended the event and, along with Higold Zhangjiakou distributor Wang Fei, cut the ribbon to celebrate the grand opening. This event marks another key step in Higold's strategic expansion into a key hub city in North China, fully demonstrating the brand's unwavering commitment to cultivating the Beijing-Tianjin-Hebei region.
Wang Baochun, General Manager of Higold Group's Functional Hardware Division, said: "Higold Group has always focused on the growth and development of partners in every city, continuously empowering partners nationwide and promoting the renewal and upgrade of stores nationwide, so that first-class domestic home hardware services and experiences can be found everywhere. The headquarters and local dealers work together in unison, and with the help of the capital market after Higold's listing, the brand's development will reach new heights."
In the afternoon, the Higold 2025 Global New Product Tour, Zhangjiakou, kicked off with a grand ceremony at the Xingheng Metropark International Hotel. Wang Baochun, General Manager of Higold Group's Functional Hardware Division, and Wang Fei, Higold's Zhangjiakou distributor, jointly pressed a golden handprint, officially opening the new product launch.
Home furnishings carry the warmth of life, and aesthetics illuminate the everyday. As a practitioner of lifestyle aesthetics and a creator of quality living, Higold uses its unique design philosophy to drive aesthetic innovation and infuse living spaces with artistic spirit. At the launch event, Higold Group's entire product line, encompassing functional hardware, basic hardware, and kitchen and bathroom hardware, made a dazzling debut, ushering in an encounter between aesthetics and life, and a persistent pursuit of high-quality living.
Wang Fei, Higold's Zhangjiakou distributor, said: "Today, Higold's new product tour conference came to Zhangjiakou, coinciding with the grand opening of the Zhangjiakou flagship store. This is an important starting point for us to establish a regional benchmark and set a standard for quality. We hope to fully present Higold's whole-home hardware solutions that balance aesthetics and functionality to consumers through this flagship display space, and continue to inject new vitality into the Zhangjiakou market."
Wang Jun, Vice President of the Zhangjiakou Home Furnishing Building Materials and Decoration Industry Chamber of Commerce, attended the event as a special guest. He analyzed the transformation trend of the home furnishing industry from the perspective of regional industrial development: "Higold's one-stop whole-house hardware solution precisely meets the needs of the times and user pain points, and is a benchmark for the development of the industry. I hope that more outstanding companies with international vision like Higold will establish themselves in Zhangjiakou, serve Zhangjiakou, and work hand in hand with excellent local channels to achieve win-win results."
Inspiration elevates the everyday, while design drives limitless innovation. The Hiller 4.0Max three-sided bowl and dish basket boasts expanded vertical capacity, a 20mm drop to prevent collisions, and an innovative rotating column system, allowing for single-handed switching of storage arrangements. The King Kong 2.0 straight-base hinge, with its three-stage design and 10° micro-angle cushioning for silent opening and closing, sets a new benchmark for quality and value with exceptional performance and durability.
A blend of form and style, elegance and sharpness coexist. The Jingran BB6 series of gilded crystal bathroom cabinets utilizes 45° bevels to create a suspended visual effect. The diverse zoning design blends sophisticated storage with artistic expression, transforming daily living into an extension of the aesthetics of the space. The BL3.0 sink, inspired by meteors, revolutionizes design, materials, and functionality, demonstrating the evolution of modern kitchen living.
Higold infuses innovation into its brand DNA, consistently adhering to a product design philosophy that balances form and substance, elevating the quality of life. At the dinner, Wang Baochun, General Manager of Higold Group's Functional Hardware Division, and Zhangjiakou distributor Wang Fei toasted together to celebrate the resounding success of the Higold 2025 Global New Product Tour in Zhangjiakou, marking the beginning of a new chapter of deepening cooperation and a shared future.
