Terms And Conditions For Joining
Willingness * Capability * Confidence
1. Highly recognize with Higold brand philosophy and mission, committed to long-term mutually beneficial growth.
2. Maintain a showroom (minimum 100 sq.m.) with a dedicated zone designed to Higold's specifications for product display.
3. Exclusivity requirement: Agents are prohibited from distributing brands/products directly competing with or similar to Higold's offerings.
4. Annual sales commitment: Agents need to agree and strive to achieve a mutually established sales target (minimum threshold: USD 200,000).
5. Proactive brand promotion: Actively promote and safeguard Higold's brand image in all market activities.
6. Initial inventory investment: First-order inventory procurement need to meet a minimum value of USD 100,000.
7. Participation in corporate initiatives: Active engagement in Higold's empowerment programs, anniversary events, and annual distributor conferences.
8. Non-exclusive territorial rights: Currently, Higold does not enter into regional exclusive agency agreements.
Onboarding Process
1. Provide company-related information (including but not limited to company business license, organizational structure, company profile, company warehouse exhibition hall and other office space pictures and videos, etc.)
2. Select and place the first order.
3. Exhibition hall planning and design.
4. Agree on the terms of the agency agreement, agree on the annual sales target, and both parties formally sign the agency agreement and Higold brand authorization.
Business Invitation Case
1. Mongolia AK
Mongolian Building Materials Distributor Joins Hands with Higold in 2023, Rapidly Dominating the Mongolian Market. Transforming from a small family-run store into Higold’s benchmark partner in the Siberian region, the distributor achieved annual sales of RMB 3.5 million in 2023.
Despite global economic downturn and geopolitical conflicts in 2024, the company achieved nearly 70% growth, with annual performance reaching RMB 6 million, earning the prestigious "Rising Star" Award from Higold.
Looking ahead, the Mongolian distributor vows to stay closely aligned with Higold’s headquarters, fully implement its marketing strategies, and blend the "grassland wolf spirit" with Higold’s mission to ensure sustained, resilient growth in the years to come.
2. Kazakhstan TG
● Joined Higold in mid-2024 and achieved RMB 2.7 million in sales within six months, securing the No. 1 position in Central Asia and becoming Higold’s strategic stronghold on the Belt and Road Initiative.
● Invested heavily to establish a luxuryHigold showroom, revolutionizing the local home furnishing market.
● Hosted a grand new product launch event, redefining regional standards for home aesthetics.
When it comes to the plan for 2025 ，the General Manager of the Kazakh distributor stated:Partnering with Higold is not a transaction, but a lifelong bond. We’re now family sharing both glory and challenges.Higold offers the best products, unmatched quality, and visionary strategies. For the first time, I feel truly confident and excited about our future. ‘Higold Higold, Innovate to Elevate!
Agent support policy:
1. Free exhibition hall design service.
2. Priority Listing Right for Patented Original Products.
3. Free Higold Advertising Materials, including: product catalogs, T-shirts, images, videos, and related promotional collateral.
4. Showroom Renovation Support：20% discount on exhibits，Complimentary storefront logo installation，Free display cabinets provided based on initial order quantity.
5. Secondary Agent Showroom Display Support: Same Terms Apply.
6. Social Media Promotion and Outdoor Advertising Budget Support ：To be negotiated based on specific projects.
7. Shopping Festival Promotion Support ：To be negotiated based on specific projects.
8. Local exhibition budget support： Exhibition booth fee, decoration fee, sample cost, comprehensive costs; 30% to be covered by headquarters.
9. Annual Sales Target Rebate Incentive：Based on invoiced shipments recorded by the finance department, a rebate of 3% of the actual annual sales achieved will be progressively credited to subsequent year’s orders upon meeting the annual target.
10. FOB Price Support ：OBM customers in the same region receive a 3-5% discount compared to OEM pricing.
11. MOQ Support ：To enhance product coverage for agents, the MOQ is 30 pcs per item.
12. New Product Launch Budget Support .
